Daily, thorough cleansing with a cleansing milk or foam is the basis of every care and is essential to prepare the skin for the succeeding absorption of ingredients of care products. Water alone cannot remove sebum, oil-soluble particles, impurities and make up. Facial cleansing is usually done in two steps. First, the skin is cleansed with a cleaning milk or cleansing foam depending on the skin type. Both products are washed off with lukewarm water. Second, a facial toner or tonic should be applied, suited on the respective skin type. This way, the skin is cleared again and refreshed and potential lime residues from tab water can be removed. Now, the skin is optimally prepared for the subsequent skin care products.